School Set to Award Its 1st University-Level Degrees
National media outlets via AP Boston, August 16, 2017
National media coverage of Wentworth's state-approved university status and summer 2017 commencement (a two-for-one). Below is the AP story from U.S. News & World Report’s daily coverage. I wrote and gave the story to AP’s Boston bureau.
The story was published in media outlets across the country from Wichita to Miami, to Washington, D.C., and Boston, and in states from Georgia and Texas, to Idaho and Washington state, and parts in between.
The story was picked up in 46 (and counting) papers and online news sites. It reached an estimated readership that numbers in the tens of thousands or more, and was worth many thousands of dollars in the formula that is used to calculate media placement value, which is Advertising Value Equivalency. AVE is the amount of money that the story would cost (space-wise) to buy if it were published not as a free-media item, but as a paid advertisement.
Wentworth Set to Award Its 1st University-Level Degrees
BOSTON (AP) — Boston's Wentworth Institute of Technology is set to graduate its first class as a state-approved university.
More than a century after opening as a small technical school for "serious-minded boys," the school is awarding its first university degrees at its summer commencement this weekend.
Wentworth became co-educational in 1972 and gained university status in July after adding master's degree programs.
Officials say the school won't change its name.
Wentworth has about 4,500 undergraduate and graduate students from 38 states and about 60 countries. In recent years, it has developed graduate programs in design, management, engineering and sciences.
Arthur Zafiropoulo, an alumnus and a leader in the semiconductor industry, will deliver the address at Sunday's commencement.
About 665 students will receive the new university degrees.